The Basic Principle of Design
How to make good designs with the help of Basic Rules
What are Principles of Design?
The principles of design are guidelines or rules a designer must follow to create an effective, functional, and appealing piece of Artwork. The Basic principles of design include the following: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement, and White Space.
1. Emphasis
Emphasis deals with the parts of a design that are meant to stand out. In most cases, this means the most important information the design is meant to convey.
Say you’re creating a poster for a Program. You should ask yourself: what is the first piece of information your audience needs to know? Is it the Theme? Or the venue? What about the day and the Time of attending?
2. Balance and alignment
Every element of a design—typography, colors, images, shapes, patterns, etc.—carries a visual weight. Some elements are heavy and draw the eye, while other elements are lighter. The way these elements are laid out on a page should create a feeling of balance.
There are two basic types of balance: symmetrical and asymmetrical. Symmetrical designs layout elements of equal weight. Asymmetrical balance uses elements of differing weights.
3. Contrast
Contrast refers to how different elements are in a design, particularly adjacent elements. These differences make various elements stand out.
Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.
4. Repetition
Repetition is a great way to reinforce an idea. It’s also a great way to unify a design that brings together a lot of different elements. Repetition can be done in a number of ways: via repeating the same colors, typefaces, shapes, or other elements of a design.
5. Proportion
Proportion is one of the easier design principles to understand. Simply put, it’s the size of elements in relation to one another. Proportion signals what’s important in a design and what isn’t. Larger elements are more important, smaller elements less., shapes, or other elements of a design.
6. Movement
Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience.
Movement creates the story or the narrative of your work: a program is holding, it’s at this location, it’s at this time, here’s how you get to the venue.
7. White space
White space is exactly that—the empty page around the elements in your composition.
White space isn’t sitting there doing nothing—it’s creating hierarchy and organization.
White space—also referred to as “negative space”— in the areas of a design that do not include any design elements. Space is, effectively, empty.
8. Hierarchy
Hierarchy is most easily illustrated through the use of titles and headings in a design. The title of a page should be given the most importance, and therefore should be immediately recognizable as the most important element on a page.
Headings and subheadings should be formatted in a way that shows their importance in relation to each other as well as in relation to the title and body copy.
9. Typography
Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
Click the link here to gain access to my STATUS post on Whatsapp, so as to guide you in the Journey of branding your business.
Great Business Contents are also on my Instagram page
DESIGN SPACE is a newsletter to inform you on why designs are very important in this new digital Age